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Innovative Cross-Pollination


In the natural world, cross-pollination occurs when a bird or bee delivers one flower’s pollen to a different plant. In the same way, innovation occurs when people bring ideas from one place to another. By its special position within his clients’ organisation, EURA NOVA’s experts are in that way a factor of innovation by simply cross-pollinating EURA NOVA’s knowledge.

The right attitude for innovative pollination starts with an intrapreneurship mindset in the spirit of lean start-up. In our case it involves being able to detect business ideas or solutions that would come from a deeper collaboration between EURA NOVA and its clients and that would generate new benefits for both parties.

Once an opportunity has been detected, the consultant identifies within EURA NOVA’s network who will be able to bring him additional points of view on this idea and exchange with them on the technical and business solutions. The outcome of the discussion will include a business model canvas so as to describe the opportunity’s value, activities and resources involved.

The business model issued by this pollination process is presented to EURA NOVA director’s board for validation. If the business model is valuable for the client and EURA NOVA, then we enrich the canvas with the framework to set-up the project. This framework includes options for collaboration such as resources allocation to this project, collaborating with colleagues, gathering experts around common challenges, meeting with investors, searching for potential clients… In any case, the initiator of the opportunity will remain a stakeholder of this project.

At this point the project is formally presented to the client who will determine the further development of the project.

This mechanism pushes innovation forward at EURA NOVA and its clients by fostering new ideas through the exchange of knowledge.

Bruno Cochard


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