The Dirty Dozen

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While it’s not necessary to be dirty, this film tells us one clear thing: you’re stronger with a small team of specialists rather than with a big group of clones. More: you can achieve impossible missions.

We can observe this in innovation every time it comes to reach great, ambitious, disruptive business objectives. It’s a matter of mastering the market context, the behavior of the customers, the way value can be created, to go outside the standard tracks, to know the channels to reach your targets and to exploit every single advantage you have in front of your competitors, might it be in term of timing, vision or technology.

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