The Chief Data officer Summit was held in San Francisco on May 22nd & 23rd 2014. EURA NOVA‘s attendance purpose was to assess companies’ current Big Data challenges and to define an efficient positioning strategy in this highly competitive market. The following article depicts companies’ current expectations regarding Big Data, the approach they adopted and the challenges they face.
EURA NOVA recently tested the usually praised Tesla cars (The Model S P85 in our case). While we were impressed by the engineering work behind such a vehicle, some of its aspects convinced us that the near 100k € price point can’t be justified, in particular on the Belgian market with its volatile fiscal rules. Flashback on a very fun testing session!
Event Based Marketing (EBM) that frequently is also referred to as Event Driven Marketing (EDM) or Trigger Based Marketing, is the discipline within marketing where commercial and communication activities are based upon these relevant and identified changes in a customer’s individual needs. It tends to identify key events in the customer’s life-cycle and trigger the most appropriate actions at the right time.